Nicoleta Dumitrașcu is a psychotherapist and entrepreneur based in Bucharest. 

Her talk will be on how teenagers often believe that “personal branding” means standing out online or offline. She will argue the opposite. A strong personal brand doesn’t start from appearance – it starts from authenticity.

In adolescence, branding isn’t a marketing exercise; it’s an identity-building process. If a teenager doesn’t build a clear sense of self, they will borrow one from external approval.